6th Annual Cherry Festival

June 13th, 14th. and 15th 2025

FRIDAY, June 13th noon to 5pm

SATURDAY, June 14th 9am - 7pm

SUNDAY, June 15th 9am - 5pm

Tickets can be purchased at the gate or online

Tickets are $10 for ages 12 and older and free for kids age 11 and younger.

Due to bad weather causing us to have a smaller than normal crops of cherries. Cherries will be available at the festival but may run out depending on demand. We will post on the website and social media after the festival with an update for the rest of the summer.

Located at 236 Cottonwood Canyon Rd,

La Luz, NM 88337

(Use these directions)

Come out for the 2025 Cherry Festival for cherry-picking, cherry pie, and cherry cider!

Over 20 food and snack vendors, more than 85 arts and crafts vendors! Live music each day!

Beer and wine from local breweries and wineries! With a petting zoo, face painting, and games, there is fun for all ages!

An annual tradition, the Cherry Festival celebrates the more than 100-year history of cherries grown in the Sacramento Mountains. Nichols Ranch and Orchards invites you to enjoy breathtaking views of the Tularosa Basin including White Sands National Park, mountain fresh air, and a fun-filled experience that your family will remember for years to come.

Live Music Schedule

Friday

Noon to 2:15 Gription

2:45 to 5pm Roscoe and the Boozehounds 

Saturday

9-12 Doso Dirtbags

1230-330 Phil Hamilton

4-7 Rosewater Blues

Sunday

10-1pm Captain Klas

2-5 Justin Kemp Band

Special Considerations and IMPORTANT information

The festival is located in the mountains at an elevation of 6800 feet. The event is spread out over a large area and requires a lot of walking. Make sure you are prepared for a warm day outdoors and plenty of walking. The festival takes place on a working farm in a rural setting - there are uneven and unpaved walking surfaces, bugs, rocks, dust, and unpredictable weather.

- Wear good walking shoes

- Hydrate...it can get hot!

- Wagons are useful for carrying all the items you may purchase such as cherries, pies, and cider.

- We will have chairs and tables available but you are welcome to bring your own chairs.

- Strollers with off-road wheels are recommended. Regular stroller wheels do not do well on our terrain.

- A free shuttle is available to take you from the parking lot to the top of the festival grounds.

- the parking lot is not ideal for super low-profile vehicles.

- when using a ladder to pick cherries always have someone else hold the ladder for safety. We are not responsible for injuries incurred from unsafe ladder use.

****Anyone choosing to participate in agritourism events at the Cherry Festival does so voluntarily and understands and acknowledges that engaging in agritourism activities at the Farm, including but not limited to animal interaction, crop harvesting, and touring the farm grounds, involves inherent risks that may result in injury, illness, or even death. By attending the event, each participant voluntarily assumes all such risks.****